July 17-18th / New York CityJohn Jay College of Criminal Justice

Diamond Sponsors

The Future of Content

Todd Ross Nienkerk

Todd Ross Nienkerk

Four Kitchens
Jul 17 10:15am

Content! It’s everywhere! It’s displayed on websites and in apps. It’s streamed to smartphones, televisions, and watches. It’s heard on podcasts, read aloud by voice assistants, and explored in immersive, three-dimensional virtual realities. With so many platforms, how can you keep pace with the rapidly changing landscape of digital experiences and content distribution?

In this session, you’ll learn how publishers, universities, media companies, and nonprofits are thriving by adopting platforms built for the future of content. We’ll talk about:

  • Centralized content management: Collecting, managing, and distributing your content from a single location — and fostering a community of content contributors and app builders.

  • Context-aware content: Telling the same story using different experiences and devices.

  • Multichannel and omnichannel publishing: Distributing your content to any service or device (think Facebook Instant or Apple TV) with minimal changes.

  • Decoupling your CMS: Separating the management of content from the presentation of content makes it easier to support new technologies and devices.

  • Future-proofing your project: Thinking about the future means being prepared for changes, not being able to predict where technology will go. What ideas should you pursue, and which should you avoid right now? How can you leverage machine learning to speed up content delivery and personalize content? Where does VR, AR, and the 3D web fit into content management and delivery?

We’ll close with a couple of Four Kitchens case studies that demonstrate how we help clients get ready for the future of the CMS:

  • PRI.org: Last year, we helped relaunch a decoupled frontend for Public Radio International's legacy Drupal site.

  • NBC: We helped relaunch NBC.com, The Tonight Show with Jimmy Fallon, and Saturday Night Live as decoupled Drupal sites with an API that shares content across multiple NBC brands, devices, and apps.

  • TWiT.tv: We relaunched This Week in Tech as a decoupled Drupal site with an exposed API that allowed their fanbase to directly access content and build their own apps.

This session with be the latest iteration of “The Future of the CMS,” which I have presented 14 times and updated at least annually since 2014. The most recent iteration was presented at Drupal GovCon 2018 (https://www.drupalgovcon.org/2018/program/sessions/future-cms-centrally-managed-content-across-all-devices).

As the change in title suggests, The Future of Content will focus on modern content experiences and delivery systems—not just CMSs. It will also be the keynote presentation at Drupal North in Montreal!

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July 17-18th / New York City
John Jay College of Criminal Justice
524 W 59th St, New York, NY 10019